Want to expand your team and grow your business?

You don’t need to wait… in fact, in most cases it’s better if you don’t.

Build financial confidence in your expansion plans…

Learn how to hire sooner

(without putting pressure on your cash flow or your nervous system)

  • Get clarity on your numbers so you can make confident decisions
  • Create more time in your week (without guilt or guesswork)
  • Use that time to actually grow your income

If you feel like you’re stuck in a bit of a loop…

  • You can see that hiring would give you breathing room — but you’re not sure if you can afford it yet
  • You’re spending so much time in your business that there’s no space left to actually grow it
  • You’re trying to “be ready” first… but generating the savings or consistency of income is taking longer than you would like
  • Your financial management and admin gets pushed to the bottom of the list until it suddenly feels urgent and stressful
  • You want to feel more in control and confident — and grow your income in a way that actually feels sustainable

Wanting more time, more support, and more income in your business isn’t unrealistic – it’s a really healthy next step.

  • When you understand your numbers, hiring stops feeling like a risk — and starts feeling like a clear, supported decision
  • When you free up your time (even a little), you can focus on the work that actually brings in income — instead of constantly keeping things afloat
  • When you feel confident in your finances, you can grow your business in a way that feels calm, sustainable, and aligned with your life — not rushed or reactive

And that’s exactly what I want to help you do — understand your numbers, create space in your business, and grow your income with confidence.

This is your invite to …

This community-oriented membership will fast-track you into being a competent and confident financial manager of your business. 

You’ll get a handle on your numbers, stay on top of your bookkeeping and money management, and make informed decisions about business growth.

What we do:

  • Consistently get together for bookkeeping and financial management sessions, so you never feel like you’re falling behind or you don’t have up-to-date insights
  • Up-skill in key financial concepts and decision-making strategies, so you step into being your own Chief Financial Officer (CFO)
  • Discuss and examine your hiring and cashflow options, so you can feel more confident that you’re making sound and sustainable decisions about growth
  • Tap into mentoring and support that is relevant to your business stage, and from people who understand the unique complexities of being a small business owner with big ambitions

How we do it:

  • Simple, plain-English training relevant to your business stage and income-level through the Aussie Bookkeeping Basics modules
  • Regular co-working sessions so you can keep your bookkeeping and financial management up to date efficiently and consistently
  • Practical templates, checklists, and workflows to keep things organised
  • Personalised support and guidance through a range of channels (including live sessions, community, and more)

The best part:

You’re not left to figure it out on your own.

And you won’t end up with a year (or three) of bookkeeping backlog to catch up on.

You’ll have the strategies, the accountability and the support to not only stay on top of your numbers, but deeply understand them and use them to make informed, strategic decisions. You can then grow your business in a way that feels calm, clear, and sustainable, because you have confidence in the data driving your decisions. 

Hey, I'm Deb

I’m a bookkeeper who has spent years helping Australian business owners make sense of their numbers in a way that actually feels doable. I’ve been running my own business since 2015, and was working with small businesses well before that. Before bookkeeping, I was a primary school teacher specialising in second language teaching, which is probably why I care so much about explaining things in a way that actually makes sense.

I created the Cashflow Collective because I kept seeing the same thing. Capable women working hard, but not feeling clear or confident in their finances. People with spectacular potential in their business, but frozen when it came to making growth decisions and investing in themselves. People who almost feared a surge in income, for what it might mean for their tax obligations. People who got so far behind with their bookkeeping, it was keeping them up at night and eroding their confidence as a business owner.

I love helping people to not just stay on top of their numbers, but understand what it means, and where the opportunities might be. Getting excited about meaningful financial conversations, and celebrating when another year rolls by and they feel more and more equipped to make informed choices.

I’m also a big coffee lover, and part of a neurodivergent family with my husband and two daughters, so I know how important it is for things to feel simple, flexible, and realistic to keep up with.

I believe you don’t need to become an accountant to run a financially healthy business. You just need the right support, simple systems, and someone in your corner to help you stay on track.

If you hang out with me long enough, you won’t just stay up-to-date and keep the ATO off your back, you’ll be excited to dive into your financial management because you know how fun, empowering and full of possibility it can be.

Is This Right For You?

This membership is designed to support a very specific kind of business owner – it’s not a one-size-fits all, and I’m good with that. I don’t want you to sign up to something that isn’t going to help you.

Here are some ways to tell if this might be the right fit for you.

This is for you if:

  • You’re a business owner who knows that staying on top of your numbers is a non-negotiable, especially if you have goals for growth and expansion
  • You’d like to engage with your finances consistently, even if it’s just a small step each month
  • You’re open to learning and doing your own bookkeeping (whether you are doing this entirely yourself or have someone helping you), with support along the way
  • You’d love to expand your team (eventually) to free up your time, but you don’t want to jump into growth strategies too soon, or without confidence that it’s doable
  • You want to make thoughtful, financially responsible decisions, not rushed or reactive ones
  • You can set aside a little time each month to engage with your bookkeeping and the support available

This might not be the right fit if:

  • You’re looking for someone to fully take over your bookkeeping for you, and don’t want to engage with financial management at all
  • You’re hoping for a quick fix without changing how you approach your finances (if you need a bookkeeping rescue or catch-up, please get in touch as I can make recommendations for that – but this membership is to prevent the emergency, not fix it)
  • You don’t have the capacity to set aside even a small amount of time each month
  • You’re not based in Australia or have no obligations to the Australian Taxation Office (ATO)

There’s absolutely nothing wrong with any of the above. It just means you might need a different kind of support right now.

FAQs

Q: Do I need to know anything about bookkeeping before I join?

Not at all. This is designed to meet you where you’re at. If you’re brand new, you’ll have the course to guide you step by step in plain English. If you already have some experience, you’ll be able to build on that and fill in any gaps.

You’re not alone in that, and there’s no judgement here. You can start from where you are and work through things at a pace that feels manageable. The co-working sessions and structure are there to help you make steady progress without it feeling overwhelming. If you need intensive support to get caught up, or have an urgent situation, get in touch as I can provide a more specific recommendation.

That’s up to you, but even a small, consistent amount of time can make a big difference. Most members set aside a couple of hours each month, often during co-working sessions, to stay on top of things and avoid it building up.

This membership supports you to understand and manage your bookkeeping, but it doesn’t replace professional advice specific to your situation. Many members still work with an accountant for tax and compliance and/or a bookkeeper to keep up with the day to day of things, while using this space to stay organised, informed and confident throughout the year. You don’t need to do every part of the bookkeeping process, or upload every receipt yourself, in order to be an engaged financial manager in your business.

Yes, that’s a big part of what we focus on. As you start to understand your numbers more clearly, you’ll be able to make investment decisions like hiring and outsourcing, from a place of confidence, rather than guesswork or pressure.

The main difference is the level of support. All members get access to the modules and resources. Higher levels include more co-working sessions, BAS support, and at the top level, one-on-one guidance to provide detailed analysis and help you apply everything to your specific business.

That’s completely okay. You can move between levels or cancel if needed. The goal is for this to support you in a way that feels helpful and sustainable, not like something you’re locked into. Cancellation terms and timelines are provided at checkout.

This membership is designed to support you to understand and manage your own bookkeeping, with guidance along the way.

If you’re looking for a fully done-for-you service, this probably isn’t the right fit, and that’s completely okay.

Get in touch if you’d like a referral to a recommended provider (and may I also suggest that having someone else do your bookkeeping and taxes doesn’t mean they are the right person to make investment and growth decisions for your business… just saying).

Why Cashflow Collective?

  • Because it’s designed for real business owners, not accountants. Everything is explained in plain English so you can actually understand your numbers and use them in your business
  • Because it helps you follow through, not just learn. With co-working sessions, prompts, and structure, you’re supported to actually get your bookkeeping done consistently
  • Because it meets you where you’re at. Whether you’re just getting started or managing GST and BAS, there’s a level of support that fits your business right now
  • Because it goes beyond bookkeeping. This isn’t just about data entry. It’s about understanding what your numbers are telling you so you can make confident decisions, including hiring and investing to grow your income
  • Because it’s built to feel sustainable. Simple systems, flexible support, and a realistic approach that works with your life, not against it
  • Because you don’t have to do it alone. You’ll have guidance, support, and someone in your corner who genuinely wants you to feel calm and confident in your finances

How this Membership Supports You

(step-by-step)

Inside the Cashflow Collective, everything is designed to help you move from “I want to grow and bring on a new hire, but I’m worried I’ll leave myself short” to “I can confidently make decisions, including hiring and growing my business.”

No matter which membership option you choose, you’ll have a combination of
learning, doing, and support to help you follow through.

Learning

(so you know what you're doing)

At the core of the membership are the Aussie Bookkeeping Basics modules, designed to walk you through your business finances in a way that makes sense.

Doing

(so it actually gets done)

This is where things shift from “I know I should do this” to “I’m actually staying on top of it” – and then you’ll have the information you need to make informed, strategic choices.

Support

(so you're not figuring it out on your own)

You’ll have access to support that matches your business and the level of decisions you’re making, so you don’t get stuck, second-guess yourself, or put things off.

Inside the Cashflow Collective...

…everything is built around helping you do three key things well in your business.

Not in stages, and not all at once — but in a way that supports where your business is right now.

Clarity

Understand what’s actually going on in your business financially

  • Know what’s coming in, what’s going out, and what’s left
  • Feel confident navigating your bookkeeping and systems
  • Understand your numbers in plain English

Why this matters:

Because you can’t make confident decisions if your numbers feel unclear or overwhelming.

Consistency

Stay on top of your bookkeeping in a way that actually works in real life

  • Build simple, repeatable habits
  • Keep your books up to date without it taking over your week
  • Stay organised and avoid last-minute stress

Why this matters:

Because consistency gives you a reliable, up-to-date picture of your business at any time.

Community

Get support, encouragement, and guidance from people who understand the journey.

  • Learn alongside other business owners
  • Ask questions without feeling silly or judged
  • Access expert guidance when you need it
  • Stay motivated and accountable to your goals

Why this matters:

Because business is hard enough without trying to figure everything out on your own.

The Result

Instead of feeling behind, unsure, or constantly catching up on your bookkeeping and financial management…

 

Instead of making decisions based on how much money you have in the bank, rather than looking at future cashflow forecasting and Return on Investment…

 

Instead of missing out on growth opportunities because you’re uncertain about whether you can afford the investment or have capacity to sustain increased expenses long-term…

 

Instead of fluctuations in your business income feeling like a roller-coaster, and causing you to see income surges as stressful rather than exciting…

 

You’ll know your business numbers.

You’ll be a confident financial manager.
You’ll make strategic decisions based on data.

You’ll step into the role of Chief Financial Officer of your business with confidence and clarity.

 

Don’t just stay on top of your finances – get them to work for you and your ambitious growth goals.

KNOW YOUR NUMBERS

At the core of the membership are the Aussie Bookkeeping Basics modules, designed to walk you through your business finances in a way that makes sense.

You’ll learn:

  • Critical foundations: Business structure, setup, systems
  • Bookkeeping essentials: Requirements, routines and priorities
  • Accounting software and integrations: Optimising your systems, Usage Instructions
  • Financial analysis: Profit and Loss, Cashflow, Decision-Making

STAY IN THE HABIT
This is where things shift from “I know I should do this” to “I’m actually staying on top of it” – and then you’ll have the information you need to make informed, strategic choices.

Co-working sessions give you:

  • Dedicated time to stay on top of your bookkeeping
  • A supportive environment where you’re not doing it alone
  • The ability to ask questions as you go

Depending on your tier, you’ll also have:

  • Extra sessions around BAS time
  • Prompts to guide you on what to focus on each month

EMPOWERED TOGETHER

You’ll have access to support that matches your business and the level of decisions you’re making, so you don’t get stuck, second-guess yourself, or put things off.

Depending on your membership tier, this includes:

  • Access to ask questions and get guidance
  • BAS-focused support for GST-registered businesses
  • One-on-one conversations for deeper analysis and decision-making

Cashflow Collective is...

support at different levels, depending on your business and your goals.

Which Tier is for You?

Ready to feel clear, confident, and in control of your numbers?

Each tier of the membership is designed to support a different type of business stage, so you start where you’re at

Choose the Tier that fits your business right now and get started today.

Base Tier

For non-GST businesses who want to get and stay on top of their financial management and bookkeeping.

If you’re not yet charging GST, this is your space to pay attention to your money, look after your reporting obligations, and build your skills at making growth decisions based on business data.

BAS Tier

For GST-registered businesses, and those who’ll be there soon.

If you’re already GST-registered, or you’re getting close and want to prepare effectively, this tier is the right option to ensure you can take care of business (including the bits the ATO need, and the bits that align with your growth goals).

Boss Tier

For business owners who have big growth ambitions.

If you know that strong financial management practices and decision-making are critical, this tier includes detailed analysis and mentorship, to ensure your growth is on a consistent trajectory, and not the start of a financial roller-coaster.

The Finer Details

Clear expectations

Cashflow Collective is designed to support you to understand your numbers, stay on top of your bookkeeping, and make more confident decisions in your business.

However, your results will always depend on how you engage with the membership.

Things like consistency, time available, and how you apply what you learn will all influence your outcomes. This is not a done-for-you service, and it’s not a quick fix. It’s support, structure, and guidance to help you build confidence and capability over time.

Not financial or tax advice

While I am a registered BAS Agent, the information and support provided inside this membership is general in nature and designed for educational purposes.

It is designed to solely to support you doing the work yourself (whether or not you have other professionals assisting with the process). It doesn’t take into account your specific personal circumstances and business, and does not replace tailored advice from your accountant or financial advisor where needed.

Membership access and changes

You can move between membership levels at any time to suit your business needs.

You can also cancel your membership at any time, and your access will continue until the end of your current billing period.

Refund policy

Because you receive immediate access to digital content and resources upon joining, refunds are not offered for change of mind.

If you’re unsure which level is right for you, you’re always welcome to start at a lower level and upgrade later.

If something doesn’t feel right once you’ve joined, please reach out. I’m always happy to help you find the best way forward, whether that’s adjusting your level or working out how to get the most value from the membership.

A supportive approach

This membership is designed to feel practical, supportive, and sustainable.

You’re not expected to do everything perfectly. You’re supported to show up consistently, build your confidence, and use your numbers in a way that works for your business and your life.

Full terms & conditions can be accessed via the Membership Terms & Conditions page.

Join Cashflow Collective

Ready to feel clear, confident, and in control of your numbers?

Each tier of the membership is designed to support a different type of business stage, so you start where you’re at

Choose the Tier that fits your business right now and get started today.

Select your level and get started:

Base

Non-GST Tier
$ 490 Annually (incl GST)
  • BEST FOR: Non-GST businesses
  • Instant access to all included content
  • Change levels anytime as your business grows
  • Start simple and upgrade when you're ready
  • Designed to fit around your real life and business

BAS

GST & Beyond Tier
$ 890 Annually (incl GST)
  • BEST FOR: GST-registered businesses
  • Instant access to all included content
  • Change levels anytime as your business grows
  • Start simple and upgrade when you're ready
  • Designed to fit around your life and business
Popular

Boss

1:1 Coaching Tier
$ 2490 Annually (incl GST)
  • BEST FOR: Biz owners with BIG growth ambitions
  • Instant access to all included content
  • Change levels anytime as your business grows
  • Start simple and upgrade when you're ready
  • Designed to fit around your real life and business